SMILE Incubator - Social Media Leadership Incubator for Danube Region
Welcome to the official Interreg Danube page of the SMILE Incubator project!
Our project is all about empowering rural youth! From honing leadership skills and all the way to digital literacy. 16 partners, 4 associated partners, 14 countries from the greater Danube region. Join us on this exciting trail and SMILE with us.
Our great team in Sarajevo
What is SMILE and why have we decided to act now?
A modern project for modern problems
The Danube Region's (DR) remote rural communities are facing significant challenges due to emigration rates, brain drain, an ageing population, and the increasing importance of digitization. The SMILE Incubator project aims to empower youth living in rural areas by providing them with essential skills, competences, and tools. The project aims to reverse current trends by equipping young people with the necessary resources to succeed in their rural environment, promoting sustainable development and resilience in these communities.
Who all is involved
The main objective of the project is to develop a transnational Social Media Leadership Incubator for rural youth, which will serve as a mechanism to strengthen leadership skills and empowerment, contributing to the development of sustainable democracies in the DR. The main target group is youth from underdeveloped rural communities, but activities will also aim at academics, SMEs, NGOs, and media outlets. Building leadership capacity and social media skills will encourage youth participation in active citizenship and ultimately the future leadership of rural communities in the DR.
The project will be managed and implemented by a diverse but balanced consortium of 20 partners (1 LP, 15 PPs, and 4 ASPs) from all 14 countries of the DR, with complementary competences, experience, and expertise. This will create synergies that will lead to high relevance and quality of results.
Always on track to make sure it all goes to plan
What will we be doing
SMILE strives to empower rural youth trough the means of social media and digital tools that have become not just commonplace but now a crucial part of our everyday lives. With this in mind - SMILE seeks the potential of these conditions to foster higher youth engagement and autonomy.
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1. Our first major objective focuses on assessing the state of youth participation and leadership in the DR, developing policy guidelines to strengthen social media and rural youth leadership through workshops, producing a comprehensive position paper on social media, leadership, and rural youth participation in the DR, and providing a roadmap for policy makers and stakeholders.
2. The second big objective aims to build a cooperation network between different actors in the field of youth leadership, involving relevant stakeholders and developing a comprehensive strategy document. An operational toolkit will equip facilitators and participants with practical resources for the effective delivery of training programs.
3. The final third objective of project will focus on developing social media leadership capacity-building tools for rural youth.
Our first edition of the SMILE newsletter, released in Spetember of 2025
Extra, Extra! Keeping up with SMILE
Let's get in touch!
To maker sure all out followers and fans get all the latest updates we have a steady stream of various official channels for you to follow us on. Hop on and subscribe to the newsletter to get all the exclusive news and upcoming events not featured on our site.
To spread awareness of the problems facing rural youth, SMILE and its partners will also organize occasional events and promotions to engage stakeholders and bring the project closer to those who will benefit most from it.
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FACEBOOK: https://www.facebook.com/profile.php?id=61575110481138
INSTAGRAM: https://www.instagram.com/smile_incubator/
TIKTOK: https://www.tiktok.com/@smile_incubator
LINKEDIN: https://www.linkedin.com/in/smile-incubator-a3709335b/
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SMILE in a lead partner seminar and capitalization event in Bucharest
Cooperation is key!
Establishing cooperation and sharing experiences are the best ways to success!
To make sure our project remains contemporary, flexible and successful, our team regularly attends conferences and seminars in order to boost our knowledge on contemporary issues and challenges, to better understand real situations on the field and how to solve them best. SMILE is also proud present external partnerships with other Interreg projects.

News & Events
Read the most recent updates and explore the upcoming events.
Project overview
Need any help? Contact us!
Simona Kukovič
Project Manager
Alenka Pandiloska Jurak
Financial Manager
Erika D. Uršič
Communication Manager
Sebastjan Jeretič
Quality Manager