Market Pulse – AI Tool for Market Demand Forecasting

Developed by the Faculty of Technical Sciences (FTN), the Market Pulse solution is an innovative online tool that uses artificial intelligence to help SMEs predict market demand for their products.

By analyzing key parameters such as sales trends, market share, GDP growth, marketing investments, and seasonal variations, the tool provides reliable forecasts that support data-driven business decisions.

Integrated into the DanubeDNA platform, Market Pulse enables companies to upload their data and receive numerical and graphical forecasts for various time periods (daily, weekly, monthly, or quarterly). The tool ensures data confidentiality and features a simple, user-friendly interface with drag-and-drop functionality.

During the pilot phase, the solution will be connected to SMEs’ existing digital systems (ERP, CRM, MES), allowing real-time updates and continuous improvement of forecasting accuracy.

By using Market Pulse, SMEs can better plan their production, inventory, and investments, minimizing risks of overproduction or shortages and improving their overall market competitiveness.