Blue Jeans recycling ideas by Humana Nova - Zagreb street fashion

Social cooperative Humana Nova, the most famous Croatian social enterprise, which collaborate with TEX-DAN as a good practice business model case in Croatia,
presented sustainable unique pieces for everyone's wardrobe at the sustainable street fashion show in Zagreb -Ilica Q'art project. The focus was clothes redesign, using denim patches which were sewn as accessory to jackets, trousers, skirts and coats.

"𝐷𝑒𝑛𝑖𝑚 𝑖𝑠 𝑜𝑛𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑚𝑎𝑡𝑒𝑟𝑖𝑎𝑙𝑠 𝑓𝑜𝑟 𝑡ℎ𝑖𝑠 𝑡𝑦𝑝𝑒 𝑜𝑓 𝑢𝑝𝑐𝑦𝑐𝑙𝑖𝑛𝑔 - 𝑖𝑡𝑠 𝑐𝑜𝑚𝑝𝑜𝑠𝑖𝑡𝑖𝑜𝑛 𝑖𝑠 𝑙𝑎𝑟𝑔𝑒𝑙𝑦 𝑝𝑢𝑟𝑒 𝑐𝑜𝑡𝑡𝑜𝑛, 𝑤ℎ𝑖𝑐ℎ 𝑚𝑎𝑘𝑒𝑠 𝑖𝑡 𝑎𝑛 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡𝑎𝑙𝑙𝑦 𝑓𝑟𝑖𝑒𝑛𝑑𝑙𝑦 𝑚𝑎𝑡𝑒𝑟𝑖𝑎𝑙 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝑖𝑡 𝑖𝑠 𝑎 𝑛𝑎𝑡𝑢𝑟𝑎𝑙 𝑓𝑖𝑏𝑒𝑟. 𝐴𝑡 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑡𝑖𝑚𝑒, 𝑡ℎ𝑒 𝑢𝑠𝑒 𝑜𝑓 𝑐𝑜𝑙𝑜𝑟𝑓𝑢𝑙 𝑠ℎ𝑎𝑑𝑒𝑠 𝑟𝑒𝑠𝑢𝑙𝑡𝑠 𝑖𝑛 𝑎 𝑚𝑜𝑟𝑒 𝑎𝑡𝑡𝑟𝑎𝑐𝑡𝑖𝑣𝑒 𝑎𝑝𝑝𝑒𝑎𝑟𝑎𝑛𝑐𝑒 𝑜𝑓 𝑐𝑙𝑜𝑡ℎ𝑖𝑛𝑔
𝑖𝑡𝑒𝑚𝑠.'' Maja Virgej Novak, Croatian designer

Humana Nova has been present on the market for 13 years and has established itself as one of the most famous social enterprises in Europe.
From the very beginning, it included ecologically and socially important goals in its mission, which it achieves every day.