Local Action Plans in Action - Ptuj

ZRS Bistra Ptuj has completed its Local Action Plan for the Municipality of Ptuj, a town of 23,900 in north-eastern Slovenia. The plan responds to a specific local paradox: unemployment has fallen from 11.3 % to 5.6 % over the past decade, yet most secondary school students cannot name a single local employer paying above 2,500 EUR gross per month. Jobs exist — they are simply invisible to the people who could take them.

The plan builds on two assets the area already has: the slogan "Dobro službo najdeš tudi doma!" ("You can find a good job at home") and the Karierni Ptuj career fair, held five times so far. Rather than creating a new brand, Ptuj is turning a one-day event into year-round infrastructure. Pilot actions are planned across all four strategic axes, including a co-branding toolbox that lets local employers communicate under one shared identity, and Karierni Ptuj 365 — a digital contact point where companies present themselves and publish opportunities all year round.

The first results are already visible. The co-branding visual set was created in September 2026, giving local employers a shared identity to communicate under for the first time. The promotional campaign runs from October 2026 and later on will include five short videos filmed with young employees at local companies. Here is a first peek at our new promo campaign