SWOT Analysis Workshop for Sustainable Tourism Development in Piskavica

As part of the Mystical Danube project, the City Development Agency of Banja Luka organized a SWOT analysis workshop, marking the second phase of the activity titled:
"SWOT Analysis and Workshops for Applying Assessment Tools to Develop Sustainable Tourism Products and Services at Pilot Locations."

The workshop focused on the micro-location of Piskavica, a lesser-visited rural area within the City of Banja Luka, with the aim of exploring its tourism potential and identifying key opportunities for sustainable development.

Engaging the Local Community

Participants included:
✅ Members of the Cultural and Artistic Society "Piskavica"
✅ Representatives of the Women’s Association "Verićanke"
✅ Local tourist guides and ethnomusicologists
✅ Representatives of the City of Banja Luka and the Local Community of Piskavica
✅ Interested locals and tourism professionals

Key Discussion Points

🔹 What unique experiences and attractions Piskavica can offer to visitors
🔹 Current challenges and limitations in tourism development
🔹 Strategies to create engaging tourism products and enhance visitor experiences
🔹 Steps needed to establish Piskavica as a sustainable rural tourism destination

This interactive workshop provided valuable insights, strengthening collaboration between local stakeholders and paving the way for future initiatives aimed at preserving cultural heritage, supporting rural tourism, and boosting economic opportunities in the Danube Region.

Stay tuned for more updates on the Mystical Danube project and its impact on rural tourism development!